Delegation Opens Doors to Growth

Last week I was in a dilemma about delegation. What I realized was how delegation allows me to focus more on my clients. As the saying goes, service sells, so keeping the clients you do have is one of the major ways to keep a business growing. What do you think is the number one reason people stop doing business with you?
Perceived indifference is why; it makes up 68% makes them stop. So focusing on the things that help to maintain that customer relationship becomes a number one priority. Here are some things I have learned, that could help,
· Establish a data base where you can keep track of both prospects and clients and stay in touch with them on a regular basis.
What do you do now to keep in touch with clients?

· Create &/or acquire new products or services for your clients. They can be yours or someone else’s.
What have you offered new in the last few years?

· Use a newsletter, e-mail newsletters that convey information and your expertise to your clients. Remember today’s buyer is hungry for information, make it easy for them to be educated and the more they will seek you out.
When you are going it alone, time is of the essence. Delegation gives you the time to focus on the high priority, high payoff areas of your business.
To understand more about making the customer service experience something that happens on purpose, there is a great little book on service, by Jim Williamson that will help you craft one. Check it out at http://www.lizardbrain-monkeymind.com/sales_and_marketing.htm.

posted by Debra Simpson @ 11:03 AM